Phumsiri Poolperm

According to our database, Phumsiri Poolperm authored at least 2 papers between 2021 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of six.

2022

Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance.

Tien Wang, Nusaba Ounsanee, Phumsiri Poolperm

Proceedings of the 26th Pacific Asia Conference on Information Systems, 2022

2021

The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention.

Phumsiri Poolperm, Mathupayas Thongmak

Proceedings of the 27th Americas Conference on Information Systems, 2021