Philipp Reichhart

According to our database, Philipp Reichhart authored at least 9 papers between 2012 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

Effectiveness of Location-Based Advertising and the Impact of Interface Design.

Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart

J. Manag. Inf. Syst., 2020

2019

The Interplay of Retargeting and Location Revisits in Location-Based Advertising.

Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart

Proceedings of the 40th International Conference on Information Systems, 2019

2018

Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe.

Vesela Tyufekchieva, Philipp Reichhart

Int. J. Mob. Commun., 2018

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.

Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart

Proceedings of the International Conference on Information Systems, 2018

2016

Location-Based Advertising and Contextual Mobile Targeting.

Dominik Molitor, Philipp Reichhart, Martin Spann

Proceedings of the International Conference on Information Systems, 2016

2015

Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems.

Benedikt Römer, Philipp Reichhart, Arnold Picot

Electron. Mark., 2015

2014

Identifying factors influencing the customers purchase behaviour due to location-based promotions.

Philipp Reichhart

Int. J. Mob. Commun., 2014

2013

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.

Philipp Reichhart, Christian Pescher, Martin Spann

Electron. Mark., 2013

2012

Analysing the effects of mobile advertising on consumers' memory.

Philipp Reichhart

Int. J. Electron. Bus., 2012