Philipp A. Rauschnabel

According to our database, Philipp A. Rauschnabel authored at least 24 papers between 2015 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing.

Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava

Inf. Manag., March, 2024

The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality.

Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch

Comput. Hum. Behav., 2024

2023

Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?

Hamza Shahab, Mozard Mohtar, Ezlika M. Ghazali, Philipp A. Rauschnabel, Andrea Geipel

Int. J. Hum. Comput. Interact., November, 2023

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse.

Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Nripendra P. Rana, Abdullah M. Baabdullah, Arpan Kumar Kar, Alex Koohang, Samuel Ribeiro-Navarrete, Nina Belei, Janarthanan Balakrishnan, Sriparna Basu, Abhishek Behl, Gareth H. Davies, Vincent Dutot, Rohita Dwivedi, Leighton Evans, Reto Felix, Richard Foster-Fletcher, Mihalis Giannakis, Ashish Gupta, Chris Hinsch, Animesh Jain, Nina Jane Patel, Timothy Jung, Satinder Juneja, Qeis Kamran, Sanjar Mohamed AB, Neeraj Pandey, Savvas Papagiannidis, Ramakrishnan Raman, Philipp A. Rauschnabel, Preeti Tak, Alexandra Taylor, M. Claudia tom Dieck, Giampaolo Viglia, Yichuan Wang, Meiyi Yan

Inf. Syst. Frontiers, October, 2023

An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead.

Jonas Heller, Dominik Mahr, Ko de Ruyter, Eric Schaap, Tim Hilken, Debbie I. Keeling, Mathew B. Chylinski, Carlos Flavián, Timothy Jung, Philipp A. Rauschnabel

Comput. Hum. Behav., June, 2023

Augmented Reality in Manufacturing: Exploring Workers' Perceptions of Barriers.

Katrin E. Schein, Philipp A. Rauschnabel

IEEE Trans. Engineering Management, 2023

Sick in the Car, Sick in VR? Understanding How Real-World Susceptibility to Dizziness, Nausea, and Eye Strain Influences VR Motion Sickness.

Oliver Hein, Philipp A. Rauschnabel, Mariam Hassib, Florian Alt

Proceedings of the Human-Computer Interaction - INTERACT 2023 - 19th IFIP TC13 International Conference, York, UK, August 28, 2023

2022

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy.

Yogesh K. Dwivedi, David Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya A. Metri, Dimitrios Buhalis, Christy M. K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D. P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, Marijn Janssen, Young-Gab Kim, Jooyoung Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng-Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang-Min Park, Neeraj Pandey, Maciel Manoel Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Marianna Sigala, Konstantina Spanaki, Garry Wei-Han Tan, Manoj Kumar Tiwari, Giampaolo Viglia, Samuel Fosso Wamba

Int. J. Inf. Manag., 2022

What is XR? Towards a Framework for Augmented and Virtual Reality.

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, Florian Alt

Comput. Hum. Behav., 2022

2021

Augmented reality is eating the real-world! The substitution of physical products by holograms.

Philipp A. Rauschnabel

Int. J. Inf. Manag., 2021

Setting the future of digital and social media marketing research: Perspectives and research propositions.

Yogesh K. Dwivedi, Elvira Ismagilova, David Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer E. Rowley, Jari Salo, Gina A. Tran, Yichuan Wang

Int. J. Inf. Manag., 2021

2020

Culture and social media: the relationship between cultural values and hashtagging styles.

Pavica Sheldon, Erna Herzfeldt, Philipp A. Rauschnabel

Behav. Inf. Technol., 2020

2019

How functional and emotional ads drive smartwatch adoption.

Nina Krey, Stephanie Hui-Wen Chuah, Thurasamy Ramayah, Philipp A. Rauschnabel

Internet Res., 2019

2018

Reducing temptation to switch mobile data service providers over time: The role of dedication vs constraint.

Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Ming-Lang Tseng, Thurasamy Ramayah

Ind. Manag. Data Syst., 2018

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective.

M. Claudia tom Dieck, Timothy Hyungsoo Jung, Philipp A. Rauschnabel

Comput. Hum. Behav., 2018

What Drives the Adoption of Autonomous Cars?

Daniel Hein, Philipp A. Rauschnabel, Jun He, Lars Richter, Björn Sven Ivens

Proceedings of the International Conference on Information Systems, 2018

2017

A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use.

Pavica Sheldon, Philipp A. Rauschnabel, Mary Grace Antony, Sandra Car

Comput. Hum. Behav., 2017

An adoption framework for mobile augmented reality games: The case of Pokémon Go.

Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck

Comput. Hum. Behav., 2017

Exploring User Adoption of Augmented Reality Applications based on Pokémon Go.

Philipp A. Rauschnabel, M. Claudia tom Dieck, Alexander Rossmann

Proceedings of the Digital Enterprise Computing (DEC 2017), 2017

2016

Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses.

Philipp A. Rauschnabel, Daniel W. E. Hein, Jun He, Young K. Ro, Samir A. Rawashdeh, Bryan Krulikowski

i-com, 2016

Wearable technologies: The role of usefulness and visibility in smartwatch adoption.

Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Nina Krey, Bang Nguyen, Thurasamy Ramayah, Shwetak Lade

Comput. Hum. Behav., 2016

Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness.

Nina Krey, Philipp A. Rauschnabel, Stephanie Hui-Wen Chuah, Bang Nguyen, Daniel Hein, Alexander Rossmann, Shwetak Lade

Proceedings of the Mensch und Computer 2016, 2016

Exploring the adoption of smartwatches.

Philipp A. Rauschnabel, Nina Krey, Stephanie Hui-Wen Chuah, Bang Nguyen, Shwetak Lade, Thurasamy Ramayah

Proceedings of the Digital Enterprise Computing (DEC 2016), 2016

2015

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables.

Philipp A. Rauschnabel, Alexander Brem, Björn Sven Ivens

Comput. Hum. Behav., 2015