Peter S. H. Leeflang

According to our database, Peter S. H. Leeflang authored at least 3 papers between 2003 and 2017.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2017

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations.

Lisette de Vries, Alessandro M. Peluso, Simona Romani, Peter S. H. Leeflang, Alberto Marcati

Comput. Hum. Behav., 2017

2014

Search Engine Advertising Effectiveness in a Multimedia Campaign.

German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper

Int. J. Electron. Commer., 2014

2003

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands.

Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang

Decis. Support Syst., 2003