Peter C. Thirkell

According to our database1, Peter C. Thirkell authored at least 5 papers between 2004 and 2010.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Dataset
Other 

Links

On csauthors.net:

Bibliography

2010
The impact of IS-marketing alignment on marketing performance and business performance.
Data Base, 2010

2007
Determination of the Alignment between Information Systems and Marketing.
Proceedings of the Pacific Asia Conference on Information Systems, 2007

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance.
Proceedings of the Fifteenth European Conference on Information Systems, 2007

2004
Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study.
Proceedings of the Pacific Asia Conference on Information Systems, 2004

Factors Influencing The Alignment of IS and Marketing.
Proceedings of the Australasian Conference on Information Systems, 2004


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