Pei-Zhen Lu
Timeline
Legend:
Book In proceedings Article PhD thesis Dataset OtherLinks
On csauthors.net:
Bibliography
2021
The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective.
Proceedings of the ICMECG 2021: 8th International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July 4, 2021