Patrick De Pelsmacker
Orcid: 0000-0003-1258-662X
According to our database1,
Patrick De Pelsmacker
authored at least 12 papers
between 2008 and 2023.
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Bibliography
2023
The processing of native advertising compared to banner advertising: an eye-tracking experiment.
Electron. Commer. Res., September, 2023
2022
Let's get personal: Which elements elicit perceived personalization in social media advertising?
Electron. Commer. Res. Appl., 2022
2021
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.
Online Inf. Rev., 2021
2019
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.
Int. J. Electron. Commer., 2019
The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing.
Comput. Hum. Behav., 2019
2017
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media.
Online Inf. Rev., 2017
2016
When and why is perceived congruity important for in-game advertising in fantasy games?
Comput. Hum. Behav., 2016
2014
Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context.
Cyberpsychology Behav. Soc. Netw., 2014
2012
Int. J. Electron. Commer., 2012
2011
Cyberpsychology Behav. Soc. Netw., 2011
2008
The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement.
Cyberpsychology Behav. Soc. Netw., 2008
Aslib Proc., 2008