Parissa Haghirian

According to our database, Parissa Haghirian authored at least 9 papers between 2002 and 2009.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2009

Storytelling as a tool for knowledge transfer in the IT industry.

Erik Wende, Parissa Haghirian

Proceedings of the 17th European Conference on Information Systems, 2009

2008

Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.

Parissa Haghirian, Maria Madlberger, Akihiro Inoue

Proceedings of the 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), 2008

2007

An advanced model of consumer attitudes toward advertising on the mobile internet.

Parissa Haghirian, Akihiro Inoue

Int. J. Mob. Commun., 2007

2006

Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan.

Parissa Haghirian, Maria Madlberger

Proceedings of the Fourteenth European Conference on Information Systems, 2006

2005

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.

Parissa Haghirian, Maria Madlberger, Andrea Tanuskova

Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38 2005), 2005

Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.

Parissa Haghirian, Maria Madlberger

Proceedings of the 13th European Conference on Information Systems, 2005

2004

An Investigation and Conceptual Model of SMS Marketing.

Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl

Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37 2004), 2004

2003

Does culture really matter? Cultural influences on the knowledge transfer process within multinational corporations.

Parissa Haghirian

Proceedings of the 11th European Conference on Information Systems, 2003

2002

Case Study Teaching Via Collaborative Information Technology.

Bernd Simon, Parissa Haghirian, Bodo B. Schlegelmilch

Proceedings of the 10th European Conference on Information Systems, 2002