Norita B. Ahmad

According to our database, Norita B. Ahmad authored at least 36 papers between 2006 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing.

Norita B. Ahmad, Sabir Haque

Computer, August, 2024

AI and Big Data in Contemporary Marketing.

Sugandha Agarwal, Norita B. Ahmad, Dima Jamali

Computer, April, 2024

Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform.

Donghee Shin, Joon Soo Lim, Norita B. Ahmad, Mohammed Ibahrine

AI Soc., April, 2024

2023

Sustainability in the Data Age: Harnessing the Power of Data for a Greener Future.

Norita B. Ahmad, Salwa Beheiry

Computer, December, 2023

Algorithmic Nudge: An Approach to Designing Human-Centered Generative Artificial Intelligence.

Donghee Shin, Norita B. Ahmad

Computer, August, 2023

Green and Sustainable Computing.

Norita B. Ahmad, Joseph Williams

Computer, June, 2023

Generative Artificial Intelligence and the Education Sector.

Norita B. Ahmad, San Murugesan, Nir Kshetri

Computer, June, 2023

Will Data Science Outrun the Data Scientist?

Norita B. Ahmad, Areeba Hamid

Computer, February, 2023

2022

A Cybersecurity Educated Community.

Norita B. Ahmad, Phillip A. Laplante, Joanna F. DeFranco, Mohamad Kassab

IEEE Trans. Emerg. Top. Comput., 2022

Considerations About Algorithmic Literacy.

Norita B. Ahmad, Nash Milic, Mohammed Ibahrine

IT Prof., 2022

Technomoral Affordances of Artificial Intelligence in Data-Driven Systems.

Ravi Sharma, Norita B. Ahmad, Saqib Ali, Adil Bilal, Samar Fatima, Nir Kshetri, Fatima Abu Salem, Prateek Sibal

Computer, 2022

Data Science: Hype and Reality.

Norita B. Ahmad, Areeba Hamid, Vian Ahmed

Computer, 2022

2021

Data and Disinformation.

Norita B. Ahmad, Nash Milic, Mohammed Ibahrine

Computer, 2021

Validating "Data Validation".

Norita B. Ahmad, Kevin Dias

Computer, 2021

Do Data Almost Always Eventually Leak?

Norita B. Ahmad

Computer, 2021

2020

Life, IoT, and the Pursuit of Happiness.

Norita B. Ahmad, Phil Laplante, Joanna F. DeFranco

IT Prof., 2020

Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM).

Kichan Nam, Jeff Baker, Norita B. Ahmad, Jahyun Goo

Inf. Syst. Frontiers, 2020

Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation.

Kichan Nam, Jeff Baker, Norita B. Ahmad, Jahyun Goo

Decis. Support Syst., 2020

State of Data Privacy During COVID-19.

Norita B. Ahmad, Preeti Chauhan

Computer, 2020

2019

The Impact of Flow Experience and Personality Type on the Intention to Use Virtual World.

Norita B. Ahmad, Hamda Abdulkarim

Int. J. Hum. Comput. Interact., 2019

2018

Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE.

Syed Zamberi Ahmad, Norita B. Ahmad, Abd Rahim Abu-Bakar

Telematics Informatics, 2018

Understanding and managing knowledge transfer for customers in IT adoption.

Abdelkader Daghfous, Omar Belkhodja, Norita B. Ahmad

Inf. Technol. People, 2018

2017

How to launch a successful video game: A framework.

Norita B. Ahmad, Salahudin Abdul Rahman Barakji, Tarak Mohamed Abou Shahada, Zeid Ayman Anabtawi

Entertain. Comput., 2017

2015

User development through proactive knowledge transfer.

Abdelkader Daghfous, Norita B. Ahmad

Ind. Manag. Data Syst., 2015

2013

Technology adoption model and a road map to successful implementation of ITIL.

Norita B. Ahmad, Noha Tarek Amer, Faten Qutaifan, Azza Alhilali

J. Enterp. Inf. Manag., 2013

Systematic Approach to Successful Implementation of ITIL.

Norita B. Ahmad, Zulkifli M. Shamsudin

Proceedings of the First International Conference on Information Technology and Quantitative Management, 2013

2011

A Systematic Approach to Evaluating Open Source Software.

Norita B. Ahmad, Phillip A. Laplante

Int. J. Strateg. Inf. Technol. Appl., 2011

2010

The Contextual and Collaborative Dimensions of Avatar in Real-Time Decision Making.

Norita B. Ahmad, Reza Barkhi

Proceedings of the Supporting Real Time Decision-Making, 2010

2009

Integrated model of operations effectiveness of small to medium-sized manufacturing enterprises.

Norita B. Ahmad, Robin G. Qiu

J. Intell. Manuf., 2009

Pavlov's Bugs: Matching Repair Policies with Rewards.

Phillip A. Laplante, Norita B. Ahmad

IT Prof., 2009

Using the Analytical Hierarchy Process in Selecting Commercial Real-Time Operating Systems.

Norita B. Ahmad, Phillip A. Laplante

Int. J. Inf. Technol. Decis. Mak., 2009

Lessons Learned During a Decade of ERP Experience: A Case Study.

Kristi Wenrich, Norita B. Ahmad

Int. J. Enterp. Inf. Syst., 2009

2007

Reasoning about software using metrics and expert opinion.

Norita B. Ahmad, Phillip A. Laplante

Innov. Syst. Softw. Eng., 2007

Employing Expert Opinion and Software Metrics for Reasoning About Software.

Norita B. Ahmad, Phillip A. Laplante

Proceedings of the Third IEEE International Symposium on Dependable, 2007

2006

The Integration of Analytical Hierarchy Process and Data Envelopment Analysis in a Multi-criteria Decision-making Problem.

Norita B. Ahmad, Daniel Berg, Gene R. Simons

Int. J. Inf. Technol. Decis. Mak., 2006

Software Project Management Tools: Making a Practical Decision Using AHP.

Norita B. Ahmad, Phillip A. Laplante

Proceedings of the 30th Annual IEEE / NASA Software Engineering Workshop (SEW-30 2006), 2006