Nathalie Dens
Orcid: 0000-0003-0640-3727
According to our database1,
Nathalie Dens
authored at least 8 papers
between 2012 and 2024.
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Bibliography
2024
Proceedings of the 32nd European Signal Processing Conference, 2024
2023
The processing of native advertising compared to banner advertising: an eye-tracking experiment.
Electron. Commer. Res., September, 2023
2022
Let's get personal: Which elements elicit perceived personalization in social media advertising?
Electron. Commer. Res. Appl., 2022
2021
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.
Online Inf. Rev., 2021
2019
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.
Int. J. Electron. Commer., 2019
2017
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media.
Online Inf. Rev., 2017
2016
When and why is perceived congruity important for in-game advertising in fantasy games?
Comput. Hum. Behav., 2016
2012
Int. J. Electron. Commer., 2012