Nai-Ching Yeh

According to our database, Nai-Ching Yeh authored at least 2 papers between 2011 and 2012.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2012

Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations.

Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu

Proceedings of the 18th Americas Conference on Information Systems, 2012

2011

The moderating effect of social roles on user behavior in virtual worlds.

Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu

Online Inf. Rev., 2011