Munsifa Hoor

According to our database, Munsifa Hoor authored at least 2 papers between 2022 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

How are Digital Micro-Influencers Driving the Social Commerce?

Munsifa Hoor, P. Vigneswara Ilavarasan

Proceedings of the 44th International Conference on Information Systems, 2023

2022

From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions.

Munsifa Hoor, Prabhjot Singh, P. Vigneswara Ilavarasan, Yash Chawla

Proceedings of the Transfer, Diffusion and Adoption of Next-Generation Digital Technologies, 2022