Muhammad Shahzeb Fayyaz
Orcid: 0000-0003-2301-5814
According to our database1,
Muhammad Shahzeb Fayyaz
authored at least 4 papers
between 2018 and 2025.
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Collaborative distances:
Timeline
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2019
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Bibliography
2025
Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration.
Kybernetes, 2025
2022
Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games.
Data Technol. Appl., 2022
2019
Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study.
Proceedings of the HCI in Games, 2019
2018
Proceedings of the Serious Games - 4th Joint International Conference, 2018