Muhammad Shahzeb Fayyaz

Orcid: 0000-0003-2301-5814

According to our database1, Muhammad Shahzeb Fayyaz authored at least 4 papers between 2018 and 2025.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of five.

Timeline

2018
2019
2020
2021
2022
2023
2024
2025
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1
2
1
1
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Legend:

Book 
In proceedings 
Article 
PhD thesis 
Dataset
Other 

Links

On csauthors.net:

Bibliography

2025
Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration.
Kybernetes, 2025

2022
Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games.
Data Technol. Appl., 2022

2019
Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study.
Proceedings of the HCI in Games, 2019

2018
Modeling Consumers' Observational Learning in Digital Gaming: A Conceptual Model.
Proceedings of the Serious Games - 4th Joint International Conference, 2018


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