Ming-Yih Yeh
According to our database1,
Ming-Yih Yeh
authored at least 5 papers
between 2012 and 2015.
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Bibliography
2015
Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers.
Electron. Commer. Res. Appl., 2015
2013
Proceedings of the 17th Pacific Asia Conference on Information Systems, 2013
Proceedings of the 46th Hawaii International Conference on System Sciences, 2013
2012
The Impact Of Interactivity On Involvement And Social Presence: The Moderating Effects Of Opinion Leadership.
Proceedings of the 16th Pacific Asia Conference on Information Systems, 2012
Interactivity of Social Media and Online Consumer Behavior: the Moderating Effects of Opinion Leadership.
Proceedings of the International Conference on Information Systems, 2012