Mengzhi Xian

According to our database, Mengzhi Xian authored at least 1 paper in 2018.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2018

The Influence of Media News Frame on Consumer's Brand Attitudes in the Context of Product-harm Crisis.

Silan Li, Shiyu Liu, Mengzhi Xian

Proceedings of the 17th Wuhan International Conference on E-Business, 2018