Mengqian Guo

According to our database, Mengqian Guo authored at least 2 papers in 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2022

Research on the Influence of E-commerce Live Streaming on Consumers' Purchase Intention - - Based on SOR Theory.

Xuesong Wang, Xiaolin Li, Shili Chen, Mengqian Guo, Dunhu Huang

Proceedings of the 21st Wuhan International Conference on E-Business, 2022

Do Streamers' Characteristics Influence Impulse Buying in Live Streaming: The Role of Consumers' Perceived Value.

Shili Chen, Xiaolin Li, Dunhu Huang, Mengqian Guo

Proceedings of the 21st Wuhan International Conference on E-Business, 2022