Matti Leppäniemi
According to our database1,
Matti Leppäniemi
authored at least 7 papers
between 2005 and 2013.
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Bibliography
2013
Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment.
J. Theor. Appl. Electron. Commer. Res., 2013
2008
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns.
J. Syst. Inf. Technol., 2008
Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study.
Int. J. Electron. Bus., 2008
Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing.
Electron. Mark., 2008
2007
Bus. Process. Manag. J., 2007
2006
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities.
Proceedings of the 39th Hawaii International International Conference on Systems Science (HICSS-39 2006), 2006
2005
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model.
Int. J. Mob. Commun., 2005