Mathupayas Thongmak

According to our database, Mathupayas Thongmak authored at least 30 papers between 2002 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of five.

2024

Twitter content strategies to maximize engagement: The case of Thai Banks.

Mathupayas Thongmak

Comput. Hum. Behav., March, 2024

Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page.

Mathupayas Thongmak

Int. J. Electron. Bus., 2024

2023

Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement.

Mathupayas Thongmak

Int. J. Asian Bus. Inf. Manag., 2023

2022

A mediation-moderation framework of consumers' intention to participate in crowdfunding.

Mathupayas Thongmak, Nopporn Ruangwanit, Noptanit Chotisarn

Proceedings of the International Conference on Electronic Business, 2022

Factors influencing intention to purchase through VR platforms.

Sarocha Muensit, Mathupayas Thongmak

Proceedings of the International Conference on Electronic Business, 2022

2021

The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention.

Phumsiri Poolperm, Mathupayas Thongmak

Proceedings of the 27th Americas Conference on Information Systems, 2021

2020

The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion.

Mathupayas Thongmak

Int. J. Knowl. Manag., 2020

2019

The student experience of student-centered learning methods: Comparing gamification and flipped classroom.

Mathupayas Thongmak

Educ. Inf., 2019

The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods.

Mathupayas Thongmak

Proceedings of the 13th International Conference on Research Challenges in Information Science, 2019

Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers.

Mathupayas Thongmak

Proceedings of the 32nd Bled eConference: Humanizing Technology for a Sustainable Society, 2019

2018

The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors.

Mathupayas Thongmak

Proceedings of the Information Systems Development: Designing Digitalization, 2018

Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification.

Mathupayas Thongmak

Proceedings of the Research and Practical Issues of Enterprise Information Systems, 2018

2017

Flipping MIS Classroom by Peers: Gateway to Student's Engagement Intention.

Mathupayas Thongmak

Proceedings of the 26th International Conference on World Wide Web Companion, 2017

How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes.

Mathupayas Thongmak

Proceedings of the E-Business and Telecommunications - 14th International Joint Conference, 2017

Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences.

Mathupayas Thongmak

Proceedings of the 14th International Joint Conference on e-Business and Telecommunications (ICETE 2017), 2017

2016

Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification.

Mathupayas Thongmak

Proceedings of the 2016 IEEE 14th Intl Conf on Dependable, 2016

2015

Factors Affecting Computer Crime Protection Behavior.

Sirirat Srisawang, Mathupayas Thongmak, Atcharawan Ngarmyarn

Proceedings of the 19th Pacific Asia Conference on Information Systems, 2015

Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information.

Mathupayas Thongmak

Proceedings of the Business Information Systems - 18th International Conference, 2015

The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage.

Parameth Voraseyanont, Mathupayas Thongmak

Proceedings of the 12th IEEE/ACS International Conference of Computer Systems and Applications, 2015

2014

Youth's Intention To Pirate Digital Products: Antecedents And Consequences.

Mathupayas Thongmak

Proceedings of the UKAIS 2014, 2014

2013

A Systematic Framework for Sustainable ICTs in Developing Countries.

Mathupayas Thongmak

Int. J. Inf. Technol. Syst. Approach, 2013

Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications.

Mathupayas Thongmak

Proceedings of the UKAIS 2013, 2013

2012

Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand.

Mathupayas Thongmak

Proceedings of the 20th European Conference on Information Systems, 2012

2011

M-Banking in Metropolitan Bangkok and a Comparison with other Countries.

Jiraporn Sripalawat, Mathupayas Thongmak, Atcharawan Ngarmyarn

J. Comput. Inf. Syst., 2011

Measuring Understandability of Aspect-Oriented Code.

Mathupayas Thongmak, Pornsiri Muenchaisri

Proceedings of the Digital Information and Communication Technology and Its Applications, 2011

Facebook © Adoption as Computer-Mediated Communication for University Students.

Mathupayas Thongmak

Proceedings of the A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, 2011

2009

Maintainability Metrics for Aspect-Oriented Software.

Mathupayas Thongmak, Pornsiri Muenchaisri

Int. J. Softw. Eng. Knowl. Eng., 2009

2008

Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software.

Mathupayas Thongmak, Pornsiri Muenchaisri

Proceedings of the 17th International Conference on Software Engineering and Data Engineering (SEDE-2008), June 30, 2008

2003

Predicting Faulty Classes Using Design Metrics with Discriminant Analysis.

Mathupayas Thongmak, Pornsiri Muenchaisri

Proceedings of the International Conference on Software Engineering Research and Practice, 2003

2002

Design of Rules for Transforming UML Sequence Diagrams into Java code.

Mathupayas Thongmak, Pornsiri Muenchaisri

Proceedings of the 9th Asia-Pacific Software Engineering Conference (APSEC 2002), 2002