Martin Gneiser

According to our database, Martin Gneiser authored at least 5 papers between 2007 and 2012.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2012

Valuation of online social networks taking into account users' interconnectedness.

Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Inf. Syst. E Bus. Manag., 2012

2010

Value-Based CRM.

Martin Gneiser

Bus. Inf. Syst. Eng., 2010

2009

Valuation of online social networks - An economic model and its application using the case of Xing.com.

Mathias Klier, Julia Heidemann, Martin Gneiser, Christian Weiá

Proceedings of the 17th European Conference on Information Systems, 2009

Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.

Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Proceedings of the Value Creation in E-Business Management. 15th Americas Conference on Information Systems, 2009

2007

Optimierung des Customer Lifetime Value auf Basis einzelvertraglicher Entscheidungen - Ein dynamisches Optimierungsmodell.

Ulrich Faisst, Martin Gneiser, Nina Kreyer, Nina Schroeder

Proceedings of the eOrganisation: Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik, 2007