Marta Pedraja Iglesias
According to our database1,
Marta Pedraja Iglesias
authored at least 1 paper
in 2011.
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Bibliography
2011
Measuring Marketing Productivity in Services - An Application to Life Insurance.
Proceedings of the LISS 2011 - Proceedings of the 1st International Conference on Logistics, Informatics and Service Science, Volume 1, Beijing, China, 8, 2011