Marnik G. Dekimpe

According to our database, Marnik G. Dekimpe authored at least 5 papers between 2004 and 2017.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2017

Marketing Budget Allocation Across Countries: The Role of International Business Cycles.

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe

Mark. Sci., 2017

2010

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions.

Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe

Mark. Sci., 2010

Estimating Cannibalization Rates for Pioneering Innovations.

Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe

Mark. Sci., 2010

Intra- and Interformat Competition Among Discounters and Supermarkets.

Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe, Katrijn Gielens

Mark. Sci., 2010

2004

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe

Manag. Sci., 2004