Marie-Odile Richard

According to our database, Marie-Odile Richard authored at least 7 papers between 2012 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice.

Hatice Kizgin, Bidit Lal Dey, Yogesh K. Dwivedi, David Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroche, Lisa Peñaloza, Marie-Odile Richard, Nripendra P. Rana, Rene Romer, Kuttimani Tamilmani, Michael D. Williams

Int. J. Inf. Manag., 2020

2019

Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter.

Hamid Shirdastian, Michel Laroche, Marie-Odile Richard

Int. J. Inf. Manag., 2019

2016

Testing an extended model of consumer behavior in the context of social media-based brand communities.

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard

Comput. Hum. Behav., 2016

2014

Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard

Int. J. Inf. Manag., 2014

The roles of brand community and community engagement in building brand trust on social media.

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard

Comput. Hum. Behav., 2014

2013

To be or not to be in social media: How brand loyalty is affected by social media?

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard

Int. J. Inf. Manag., 2013

2012

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan

Comput. Hum. Behav., 2012