María Teresa Ballestar

According to our database, María Teresa Ballestar authored at least 3 papers between 2021 and 2025.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2025

A Primer on Out-of-the-Box AI Marketing Mix Models.

Macarena Estevez, María Teresa Ballestar, Jorge Sainz

IEEE Trans. Engineering Management, 2025

2024

"Real impact": Challenges and opportunities in bridging the gap between research and practice - Making a difference in industry, policy, and society.

Yogesh K. Dwivedi, Anand Jeyaraj, Laurie Hughes, Gareth H. Davies, Manju Ahuja, Mousa Ahmed Albashrawi, Adil S. Al-Busaidi, Salah A. Al-Sharhan, Khalid Ibrahim Al-Sulaiti, Levent Altinay, Shem Amalaya, Sunil Archak, María Teresa Ballestar, Shonil A. Bhagwat, Anandhi Bharadwaj, Amit Bhushan, Indranil Bose, Pawan Budhwar, Deborah Bunker, Alexandru Capatina, Lemuria D. Carter, Ioanna D. Constantiou, Crispin R. Coombs, Tom Crick, Csaba Csáki, Yves Darnige, Rahul Dé, Rick Delbridge, Rameshwar Dubey, Robin Gauld, Ravikumar Gutti, Marié Hattingh, Arve Haug, Leeya Hendricks, Airo Hino, Cathy H. C. Hsu, Netta Iivari, Marijn Janssen, Ikram Jebabli, Paul Jones, Iris A. Junglas, Abhishek Kaushik, Deepak Khazanchi, Mitsuru Kodama, Sascha Kraus, Vikram Kumar, Christian Maier, F. Tegwen Malik, Machdel Matthee, Ian P. McCarthy, Marco Meier, Bhimaraya A. Metri, Adrian Micu, Angela-Eliza Micu, Santosh K. Misra, Anubhav Mishra, Tonja Molin-Juustila, Leif Oppermann, Nicholas O'Regan, Abhipsa Pal, Neeraj Pandey, Ilias O. Pappas, Andrew Parker, Kavita Pathak, Daniel A. Pienta, Ariana Polyviou, Ramakrishnan Raman, Samuel Ribeiro-Navarrete, Paavo Ritala, Michael Rosemann, Suprateek Sarker, Pallavi Saxena, Daniel Schlagwein, Hergen Schultze, Chitra Sharma, Sujeet Kumar Sharma, Antonis C. Simintiras, Vinay Kumar Singh, Hanlie Smuts, John Soldatos, Manoj Kumar Tiwari, Jason Bennett Thatcher, Cristina Vanberghen, Ákos Varga, Polyxeni Vassilakopoulou, Viswanath Venkatesh, Giampaolo Viglia, Tim Vorley, Michael R. Wade, Paul Walton

Int. J. Inf. Manag., 2024

2021

Editorial: Segmenting the Future of E-Commerce, One Step at a Time.

María Teresa Ballestar

J. Theor. Appl. Electron. Commer. Res., 2021