Margarita B. Guilabert
According to our database1,
Margarita B. Guilabert
authored at least 1 paper
in 2003.
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Bibliography
2003
Mass Customization and Consumer Behavior: The Development of a Scale to Measure Customer Customization Sensitivity.
Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, 2003