Manuel José Serra da Fonseca

According to our database, Manuel José Serra da Fonseca authored at least 12 papers between 2015 and 2023.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of five.

2023

Marketing Plan for an Online Business: A Case Study.

Yuri Souza, Manuel José Serra da Fonseca, Sofia Cardim

Proceedings of the Information Systems and Technologies, 2023

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study.

Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca

Proceedings of the Information Systems and Technologies, 2023

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo.

Mariia Popova, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade

Proceedings of the Information Systems and Technologies, 2023

The Influence of In-Store Music on the Consumer's Shopping Experience.

Manuel Sousa Pereira, António Cardoso, Manuel José Serra da Fonseca, Joana Borges, Bruno Pereira, Tatiana Carvalho

Proceedings of the Information Systems and Technologies, 2023

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022.

Daniel Ladeira de Araújo, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade

Proceedings of the Information Systems and Technologies, 2023

The City Makes Its Mark in a Review on Digital Communication and Citizenship.

José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca

Proceedings of the Information Systems and Technologies, 2023

2022

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention.

Joana Tavares, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, Andreia Teixeira

Proceedings of the Information Systems and Technologies, 2022

Search Engine Optimization (SEO) for a Company Website: A Case Study.

Jorge Esparteiro Garcia, Rui Lima, Manuel José Serra da Fonseca

Proceedings of the Information Systems and Technologies, 2022

2021

Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers - An Exploratory Approach.

Ana Silva, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira

Proceedings of the Information Technology and Systems, 2021

The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention.

Bárbara Bazan, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira

Proceedings of the Information Technology and Systems, 2021

2016

Can information be spread as a virus? Viral Marketing as epidemiological model.

Helena Sofia Rodrigues, Manuel José Serra da Fonseca

CoRR, 2016

2015

Viral marketing as epidemiological model.

Helena Sofia Rodrigues, Manuel José Serra da Fonseca

CoRR, 2015