Malte Brettel
According to our database1,
Malte Brettel
authored at least 27 papers
between 1997 and 2024.
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Bibliography
2024
Steering Towards AI: Examining the Influence of Diverse CEO Experiences on AI Orientation.
Proceedings of the 45th International Conference on Information Systems, 2024
2023
The Impact of CEOs' technological Frame on Organizational Agility and the Mediating effect of Digital Business Capabilities: an Empirical Analysis.
Proceedings of the 31st European Conference on Information Systems, 2023
2022
"Digital In, Digital Out?" - Evidence for a Curvilinear Relationship Between IT Experience in Top Management Teams and Firms' Digital Orientation.
Proceedings of the 43rd International Conference on Information Systems, 2022
Goal Size Signaling in Entrepreneurial Finance: Evidence for Costless and Simultaneous Signaling in Initial Coin Offerings.
Proceedings of the 43rd International Conference on Information Systems, 2022
2021
Digital Strategy as a Key Mediator of New Product Development Managers' Decision-making Behavior and Innovative Capabilities: an Empirical Analysis.
Proceedings of the 42nd International Conference on Information Systems, 2021
Who Matters After Fundraising? Empirical Examination of Venture Survival in the Blockchain Ecosystem.
Proceedings of the 42nd International Conference on Information Systems, 2021
Value Creation through Strategic Investments in Digital Technologies: the Role of Organizational Agility.
Proceedings of the 29th European Conference on Information Systems, 2021
2020
Proceedings of the 41st International Conference on Information Systems, 2020
2019
Proceedings of the Advances in Production Management Systems. Towards Smart Production Management Systems, 2019
Proceedings of the 40th International Conference on Information Systems, 2019
The Intangible Value of Digitalization - Assessing the Relationship of Digital Orientation and Intangible Value Drivers.
Proceedings of the 40th International Conference on Information Systems, 2019
Product Uncertainty in Online Markets: The Influence of Situational Factors and Individual Characteristics on Purchase Decision Reversal.
Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019
Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk.
Proceedings of the 27th European Conference on Information Systems, 2019
How Creative cues determine Online response to TV Commercials: an Empirical Investigation for Digital-Native Brands.
Proceedings of the 27th European Conference on Information Systems, 2019
2018
Int. J. Electron. Commer., 2018
The Impact of Service Failure Controllability and Relationship Strength on Post-Complaint Consumer Behavior - An Empirical Analysis.
Proceedings of the 51st Hawaii International Conference on System Sciences, 2018
Credence Goods in Online Markets: An Empirical Analysis of Returns and Sales After Returns.
Proceedings of the 26th European Conference on Information Systems: Beyond Digitization, 2018
2017
Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior.
Proceedings of the 25th European Conference on Information Systems, 2017
How Online Customer Reviews Affect Sales and Return Behavior - an Empirical Analysis in Fashion E-Commerce.
Proceedings of the 25th European Conference on Information Systems, 2017
2016
How do different payment methods deliver cost and credit efficiency in electronic commerce?
Electron. Commer. Res. Appl., 2016
Clickstream Data as a Source to Uncover con-Sumer Shopping Types in a Large-Scale Online Setting.
Proceedings of the 24th European Conference on Information Systems, 2016
2015
Proceedings of the 23rd European Conference on Information Systems, 2015
2012
Alignment of market orientation and innovation as a success factor: a five-country study.
Technol. Anal. Strateg. Manag., 2012
2011
Proceedings of the 5<sup>th</sup> International <i>i</i>* Workshop 2011, 2011
2010
Market Orientation in Emerging Firms: Towards a More Rigorous Understanding of Entrepreneurial Marketing.
Int. J. E Entrepreneurship Innov., 2010
1997
Das Dozentenbewertungssystem der WHU Koblenz als Informationssystem.
Wirtschaftsinf., 1997