Malaika Brengman

According to our database, Malaika Brengman authored at least 12 papers between 2005 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?

Johan Hellemans, Kim Willems, Malaika Brengman

Electron. Commer. Res., September, 2023

2019

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.

Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership.

Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

Cultural congruence of websites: conscious, unconscious or coincidental? The case of Honda Cars.

Femke Vyncke, Leo Van Hove, Malaika Brengman

Inf. Res., 2019

2018

Humanoid Robot Pepper at a Belgian Chocolate Shop.

Laurens De Gauquier, Hoang-Long Cao, Pablo Gómez Esteban, Albert De Beir, Stephanie van de Sanden, Kim Willems, Malaika Brengman, Bram Vanderborght

Proceedings of the Companion of the 2018 ACM/IEEE International Conference on Human-Robot Interaction, 2018

2017

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Virtual Real., 2017

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Comput. Hum. Behav., 2017

2014

An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants.

Farhod Pulatovich Karimov, Malaika Brengman

Electron. Commer. Res., 2014

A motivation-based typology of social virtual world users.

Diana Hassouneh, Malaika Brengman

Comput. Hum. Behav., 2014

2011

Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions.

Farhod Pulatovich Karimov, Malaika Brengman

Int. J. E Entrepreneurship Innov., 2011

2007

Voids in the Current CRM Literature: Academic Literature Review and Classification (2000-2005).

Kristel Paulissen, Koen Milis, Malaika Brengman, Jerry Fjermestad, Nicholas C. Romano Jr.

Proceedings of the 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), 2007

2005

Customer Relationship Management Systems Research: Voids in the Current Literature.

Kristel Paulissen, Koen Milis, Malaika Brengman

Proceedings of the A Conference on a Human Scale. 11th Americas Conference on Information Systems, 2005