Mahima Shukla

According to our database, Mahima Shukla authored at least 3 papers between 2021 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook.

Mahima Shukla, Rahul Gupta

Int. J. Online Mark., 2022

2021

Online Footwear Sales: Drivers and Challenges With a Perspective of Emerging Markets.

Mahima Shukla, Richa Misra

Int. J. E Bus. Res., 2021

The antecedents and consequences of brand experience and purchase intention.

Mahima Shukla, Ashok Sharma, Richa Misra, Vinamra Jain

Int. J. Electron. Bus., 2021