M. R. Anusree
According to our database1,
M. R. Anusree
authored at least 3 papers
between 2017 and 2018.
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Bibliography
2018
J. Stat. Theory Appl., 2018
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames.
Comput. Hum. Behav., 2018
2017
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames.
Comput. Hum. Behav., 2017