Luisa M. Martinez

Orcid: 0000-0002-5536-4042

According to our database1, Luisa M. Martinez authored at least 3 papers between 2021 and 2024.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of six.

Timeline

Legend:

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PhD thesis 
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Links

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Bibliography

2024
From clicks to consequences: a multi-method review of online grocery shopping.
Electron. Commer. Res., June, 2024

2023
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad.
Electron. Commer. Res., September, 2023

2021
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention.
Electron. Commer. Res. Appl., 2021


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