Long Ma

According to our database, Long Ma authored at least 16 papers between 2011 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

A protective buffer or a double-edged sword? Investigating the effect of "parasocial guanxi" on consumers' complaint intention in live streaming commerce.

Linlin Huang, Long Ma

Comput. Hum. Behav., February, 2024

Ego-networks, SNSs affordances, and personalities: understanding individuals' selfie posting on SNSs based on Actor-Network Theory.

Long Ma, Lu Zheng

Behav. Inf. Technol., February, 2024

2023

Leveraging MOOCs for learners in economically disadvantaged regions.

Long Ma, Chei Sian Lee

Educ. Inf. Technol., September, 2023

2022

Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach.

Long Ma, Wei Ou, Chei Sian Lee

Electron. Commer. Res. Appl., 2022

2021

Evaluating the effectiveness of blended learning using the ARCS model.

Long Ma, Chei Sian Lee

J. Comput. Assist. Learn., 2021

2020

Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters.

Long Ma, Chei Sian Lee

Online Inf. Rev., 2020

A Motivational Design Approach to Integrate MOOCs in Traditional Classrooms.

Long Ma, Chei Sian Lee

Proceedings of the Digital Libraries at Times of Massive Societal Transition, 2020

2019

Investigating the adoption of MOOCs: A technology-user-environment perspective.

Long Ma, Chei Sian Lee

J. Comput. Assist. Learn., 2019

2017

Investigating the Use of MOOCs: An Innovation Adoption Perspective.

Long Ma, Chei Sian Lee

Proceedings of the 21st Pacific Asia Conference on Information Systems, 2017

2014

Understanding news sharing in social media: An explanation from the diffusion of innovations theory.

Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh

Online Inf. Rev., 2014

2013

Investigating influential factors influencing users to share news in social media: a diffusion of innovations perspective.

Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh

Proceedings of the 13th ACM/IEEE-CS Joint Conference on Digital Libraries, 2013

Understanding News Sharing in Social Media from the Diffusion of Innovations Perspective.

Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh

Proceedings of the 2013 IEEE International Conference on Green Computing and Communications (GreenCom) and IEEE Internet of Things (iThings) and IEEE Cyber, 2013

2012

News sharing in social media: The effect of gratifications and prior experience.

Chei Sian Lee, Long Ma

Comput. Hum. Behav., 2012

Sharing in Social News Websites: Examining the Influence of News Attributes and News Sharers.

Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh

Proceedings of the Ninth International Conference on Information Technology: New Generations, 2012

2011

That's news to me: the influence of perceived gratifications and personal experience on news sharing in social media.

Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh

Proceedings of the 2011 Joint International Conference on Digital Libraries, 2011

Why Do People Share News in Social Media?

Chei Sian Lee, Long Ma, Dion Hoe-Lian Goh

Proceedings of the Active Media Technology - 7th International Conference, 2011