Lisa Nestler

According to our database, Lisa Nestler authored at least 3 papers between 2021 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Corporate Influencing im Business-To-Business-Vertrieb.

Lisa Nestler, Clara Hoffmann

HMD Prax. Wirtsch., June, 2024

2022

Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study.

Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss, Christian Schmitz

Proceedings of the 43rd International Conference on Information Systems, 2022

2021

Understanding and Defining the Corporate Influencer in Business-to-Business Sales - First Insights from an Interview Study.

Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss

Proceedings of the 29th European Conference on Information Systems, 2021