Lisa Kraemmer
According to our database1,
Lisa Kraemmer
authored at least 2 papers
in 2019.
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Bibliography
2019
Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes.
Proceedings of the Web Information Systems and Technologies, 2019
Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention.
Proceedings of the 15th International Conference on Web Information Systems and Technologies, 2019