Liguo Lou

According to our database, Liguo Lou authored at least 6 papers between 2016 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2023

How Streamers Foster Consumer Stickiness in Live Streaming Sales.

Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang

J. Theor. Appl. Electron. Commer. Res., 2023

2021

Are Online Parasites Really Different from Lurkers?

Shaoyang Bu, Liguo Lou, Joon Koh

Proceedings of the 54th Hawaii International Conference on System Sciences, 2021

2018

Deterrence and Reciprocity Approaches for Enhancing User Participation in the Sharing Economy.

Liguo Lou, Joon Koh

Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018

Factors Affecting User Participation in Sharing Economy: The Case of Commercial Bike Sharing Service in China.

Liguo Lou, Joon Koh

Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018

2017

Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples.

Liguo Lou, Joon Koh

Proceedings of the 21st Pacific Asia Conference on Information Systems, 2017

2016

Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion.

Liguo Lou, Joon Koh

Proceedings of the 24th European Conference on Information Systems, 2016