Leigh McAlister

According to our database, Leigh McAlister authored at least 3 papers between 2011 and 2015.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2015

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk.

Niket Jindal, Leigh McAlister

Mark. Sci., 2015

2011

A Dynamic Model of the Effect of Online Communications on Firm Sales.

Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz

Mark. Sci., 2011

Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through.

Jason A. Duan, Leigh McAlister, Shameek Sinha

Mark. Sci., 2011