Lea Katharina Müller

According to our database, Lea Katharina Müller authored at least 11 papers between 2017 and 2019.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2019

Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents.

Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel, Heinrich Graser

Proceedings of the 2019 on Computers and People Research Conference, 2019

Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media.

Jens Mattke, Lea Katharina Müller, Christian Maier

Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019

Conversational Agents in Healthcare: Using QCA to Explain Patients' Resistance to Chatbots for Medication.

Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel

Proceedings of the Chatbot Research and Design - Third International Workshop, 2019

2018

Online Advertising Research through the Ad Delivery Process: A Literature Review.

Lea Katharina Müller, Jens Mattke, Christian Maier

Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018

Transforming Online Advertising: A User Centric Approach to Bridge the Gap.

Lea Katharina Müller

Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018

Avoidance of Social Media Advertising: A Latent Profile Analysis.

Jens Mattke, Lea Katharina Müller, Christian Maier, Heinrich Graser

Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018

Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin.

Jens Mattke, Christian Maier, Lea Katharina Müller, Tim Weitzel

Proceedings of the International Conference on Information Systems, 2018

Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study.

Jens Mattke, Lea Katharina Müller, Christian Maier

Proceedings of the 26th European Conference on Information Systems: Beyond Digitization, 2018

#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention.

Lea Katharina Müller, Jens Mattke, Christian Maier

Proceedings of the 24th Americas Conference on Information Systems, 2018

2017

The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers.

Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel

Proceedings of the International Conference on Information Systems, 2017

Why do individuals block online ads? An explorative study to explain the use of ad blockers.

Jens Mattke, Lea Katharina Müller, Christian Maier

Proceedings of the 23rd Americas Conference on Information Systems, 2017