Le Chau Tran

According to our database, Le Chau Tran authored at least 2 papers in 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2022

Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context.

Le Chau Tran, Tien Dat Le, Quang Nghia Tran, Ha Chi Le

Proceedings of the International Conference on Research in Management & Technovation, 2022

Towards an insight into the adoption of Open Innovation by SMEs in Vietnam.

Phuong Thanh Do, Ha Anh Le, Nguyen Ngan Ha Pham, Le Chau Tran, Tien Dat Le, Thi Bich Hanh Tran

Proceedings of the International Conference on Research in Management & Technovation, 2022