Kwiseok Kwon

According to our database, Kwiseok Kwon authored at least 12 papers between 2007 and 2012.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2012

An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

How to design personalization in a context of customer retention: Who personalizes what and to what extent?

Kwiseok Kwon, Cookhwan Kim

Electron. Commer. Res. Appl., 2012

2011

How to measure the effectiveness of online advertising in online marketplaces.

Cookhwan Kim, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2011

2010

How to best characterize the personalization construct for e-services.

Kwiseok Kwon, Jinhyung Cho, Yongtae Park

Expert Syst. Appl., 2010

2009

Multidimensional credibility model for neighbor selection in collaborative recommendation.

Kwiseok Kwon, Jinhyung Cho, Yongtae Park

Expert Syst. Appl., 2009

Q-rater: A collaborative reputation system based on source credibility theory.

Jinhyung Cho, Kwiseok Kwon, Yongtae Park

Expert Syst. Appl., 2009

Influences of customer preference development on the effectiveness of recommendation strategies.

Kwiseok Kwon, Jinhyung Cho, Yongtae Park

Electron. Commer. Res. Appl., 2009

2008

Source Credibility Model for Neighbor Selection in Collaborative Web Content Recommendation.

Jinhyung Cho, Kwiseok Kwon

Proceedings of the Progress in WWW Research and Development, 2008

2007

Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce.

Jinhyung Cho, Kwiseok Kwon, Yongtae Park

Int. J. Intell. Inf. Database Syst., 2007

Collaborative Filtering Using Dual Information Sources.

Jinhyung Cho, Kwiseok Kwon, Yongtae Park

IEEE Intell. Syst., 2007