Krista J. Li

According to our database, Krista J. Li authored at least 9 papers between 2016 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Product Safety and Liability with Deceptive Advertising and Moral Hazard.

Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding

Mark. Sci., 2025

2024

Product and service innovation with customer recognition.

Krista J. Li

Decis. Sci., February, 2024

2023

Channel Coordination of Storable Goods.

Xi Li, Krista J. Li, Yan Xiong

Mark. Sci., May, 2023

Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management.

Xi Li, Krista J. Li

Manuf. Serv. Oper. Manag., January, 2023

2021

Behavior-Based Quality Discrimination.

Krista J. Li

Manuf. Serv. Oper. Manag., 2021

Quality Disclosure Under Consumer Loss Aversion.

Jianqiang Zhang, Krista J. Li

Manag. Sci., 2021

2018

Behavior-Based Pricing in Marketing Channels.

Krista J. Li

Mark. Sci., 2018

Pricing and Product Design for Vice Goods: A Strategic Analysis.

Sanjay Jain, Krista J. Li

Mark. Sci., 2018

2016

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness.

Krista J. Li, Sanjay Jain

Manag. Sci., 2016