Kim Willems

According to our database, Kim Willems authored at least 6 papers between 2017 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?

Johan Hellemans, Kim Willems, Malaika Brengman

Electron. Commer. Res., September, 2023

2019

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.

Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership.

Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

2018

Humanoid Robot Pepper at a Belgian Chocolate Shop.

Laurens De Gauquier, Hoang-Long Cao, Pablo Gómez Esteban, Albert De Beir, Stephanie van de Sanden, Kim Willems, Malaika Brengman, Bram Vanderborght

Proceedings of the Companion of the 2018 ACM/IEEE International Conference on Human-Robot Interaction, 2018

2017

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Virtual Real., 2017

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Comput. Hum. Behav., 2017