Kenneth C. Wilbur

According to our database, Kenneth C. Wilbur authored at least 14 papers between 2008 and 2022.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of three.

2022

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift.

Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur

Mark. Sci., 2022

Editorial: Next Steps for <i>Frontiers in Marketing Science</i>.

Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur

Mark. Sci., 2022

2020

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry.

Mingyu Joo, Dinesh K. Gauri, Kenneth C. Wilbur

Manag. Sci., 2020

2019

Lead Offer Spillovers.

Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur

Mark. Sci., 2019

2018

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples.

Linli Xu, Jorge M. Silva-Risso, Kenneth C. Wilbur

Manag. Sci., 2018

2015

Television Advertising and Online Shopping.

Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur

Mark. Sci., 2015

2014

Price Advertising by Manufacturers and Dealers.

Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge M. Silva-Risso

Manag. Sci., 2014

Television Advertising and Online Search.

Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, Yi Zhu

Manag. Sci., 2014

Market-based measures of viewpoint diversity.

Adam D. Rennhoff, Kenneth C. Wilbur

Inf. Econ. Policy, 2014

2013

Correcting Audience Externalities in Television Advertising.

Kenneth C. Wilbur, Linli Xu, David Kempe

Mark. Sci., 2013

2012

Local media ownership and media quality.

Adam D. Rennhoff, Kenneth C. Wilbur

Inf. Econ. Policy, 2012

2011

Hybrid Advertising Auctions.

Yi Zhu, Kenneth C. Wilbur

Mark. Sci., 2011

2009

Click Fraud.

Kenneth C. Wilbur, Yi Zhu

Mark. Sci., 2009

2008

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.

Kenneth C. Wilbur

Mark. Sci., 2008