Junyun Liao

According to our database, Junyun Liao authored at least 6 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

The impact of virtual interaction on consumers' pro-environmental behaviors: the mediating role of platform intimacy and love for nature.

Xuebing Dong, Yaping Chang, Junyun Liao, Xiancheng Hao, Xiaoyu Yu

Inf. Technol. People, 2024

Short video marketing: what, when and how short-branded videos facilitate consumer engagement.

Xuebing Dong, Hong Liu, Nannan Xi, Junyun Liao, Zhi Yang

Internet Res., 2024

2023

Social free sampling: engaging consumer through product trial reports.

Junyun Liao, Jiawen Chen, Fei Jin

Inf. Technol. People, 2023

2020

Examining knowledge contribution in firm- versus consumer-hosted virtual brand community.

Junyun Liao, Xuebing Dong, Yulang Guo

Electron. Commer. Res. Appl., 2020

2017

The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective.

Minxue Huang, Rizwan Ali, Junyun Liao

Comput. Hum. Behav., 2017

2014

Network Evolution of Transactional Community: A Different Network Closure Mechanism from Social Network.

Bangming Xiao, Junyun Liao, Minxue Huang

Proceedings of the Thirteenth Wuhan International Conference on E-Business, 2014