Jungju Yu

According to our database¹, Jungju Yu authored at least 4 papers between 2021 and 2023.

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2023

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning.

[BibT_eX]

[DOI]

Mark. Sci., November, 2023

Multidimensional Targeting and Consumer Response.

[BibT_eX]

[DOI]

Manag. Sci., August, 2023

2021

A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.

[BibT_eX]

[DOI]

Mark. Sci., 2021

Targeted Advertising and Consumer Inference.

[BibT_eX]

[DOI]

Mark. Sci., 2021