José Martí Parreño

According to our database, José Martí Parreño authored at least 8 papers between 2013 and 2019.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2019

Journal of the Academy of Marketing Science 1973-2018: an analytical retrospective.

Angelito Calma, José Martí Parreño, Martin Davies

Scientometrics, 2019

2018

Students' attitude towards the use of educational video games to develop competencies.

José Martí Parreño, Amparo Galbis-Córdova, María José Miquel-Romero

Comput. Hum. Behav., 2018

2017

The Role of Perceived Relevance and Attention in Teachers' Attitude and Intention to Use Educational Video Games.

Antonio Sánchez-Mena, José Martí Parreño, Joaquín Aldás-Manzano

Int. J. Emerg. Technol. Learn., 2017

2016

The use of gamification in education: a bibliometric and text mining analysis.

José Martí Parreño, E. Méndez-Ibáñez, Adolfo Alonso Arroyo

J. Comput. Assist. Learn., 2016

2015

Message-driven factors influencing opening and forwarding of mobile advertising messages.

Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño

Int. J. Mob. Commun., 2015

2014

Key drivers of consumer loyalty to Facebook fan pages.

Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas

Online Inf. Rev., 2014

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage.

Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño

Int. J. E Serv. Mob. Appl., 2014

2013

Key factors of teenagers' mobile advertising acceptance.

José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano

Ind. Manag. Data Syst., 2013