José L. Ruiz-Alba

According to our database¹, José L. Ruiz-Alba authored at least 3 papers between 2020 and 2024.

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2024

Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis.

[BibT_eX]

[DOI]

Oper. Res., June, 2024

2022

Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness.

[BibT_eX]

[DOI]

Inf. Technol. People, 2022

2020

Gamification and online consumer decisions: Is the game over?

[BibT_eX]

[DOI]

Decis. Support Syst., 2020