Joonghwa Lee

According to our database, Joonghwa Lee authored at least 6 papers between 2011 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2021

Snapchat usage from the international perspective: comparison between the USA and South Korea.

Soojung Kim, Haseon Park, Joonghwa Lee

Int. J. Mob. Commun., 2021

2018

Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge.

Yoori Hwang, Joonghwa Lee, Soojung Kim, Se-Hoon Jeong

Int. J. Mob. Commun., 2018

2016

Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge.

Soojung Kim, Joonghwa Lee, Yoori Hwang, Se-Hoon Jeong

Int. J. Mob. Commun., 2016

2014

Brand interactivity and its effects on the outcomes of advergame play.

Joonghwa Lee, Hyojung Park, Kevin R. Wise

New Media Soc., 2014

2012

Canonical correlation analysis of online video advertising viewing motivations and access characteristics.

Joonghwa Lee, Hyunmin Lee

New Media Soc., 2012

2011

Factors Influencing the Intention to Watch Online Video Advertising.

Joonghwa Lee, Mira Lee

Cyberpsychology Behav. Soc. Netw., 2011