Jonathon McKenzie

According to our database, Jonathon McKenzie authored at least 2 papers between 2006 and 2007.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2007

Unveiling managers' perceptions of the critical success factors for SMS based campaigns.

Eusebio Scornavacca Jr., Jonathon McKenzie

Int. J. Mob. Commun., 2007

2006

Perceived critical success factors of SMS based campaigns: a managerial perspective.

Eusebio Scornavacca Jr., Jonathon McKenzie

Proceedings of the Fourteenth European Conference on Information Systems, 2006