Joel Barajas

According to our database, Joel Barajas authored at least 18 papers between 2005 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2022

Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.

Joel Barajas, Narayan Bhamidipati, James G. Shanahan

Proceedings of the Advances in Information Retrieval, 2022

2021

Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs.

Joel Barajas, Narayan Bhamidipati

Proceedings of the WWW '21: The Web Conference 2021, 2021

Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons.

Joel Barajas, Narayan Bhamidipati, James G. Shanahan

Proceedings of the KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2021

Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges.

Joel Barajas, Narayan Bhamidipati, James G. Shanahan

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

2016

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces.

Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores

Mark. Sci., 2016

2015

Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data.

Joel Barajas, Ram Akella, Marius Holtan

Proceedings of the 24th International Conference on World Wide Web Companion, 2015

Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach.

Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan

Proceedings of the 2015 SIAM International Conference on Data Mining, Vancouver, BC, Canada, April 30, 2015

2013

Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach.

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei

Proceedings of the 22nd International World Wide Web Conference, 2013

2012

Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns.

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei

Proceedings of the 21st World Wide Web Conference, 2012

The generalized dirichlet distribution in enhanced topic detection.

Karla L. Caballero Espinosa, Joel Barajas, Ram Akella

Proceedings of the 21st ACM International Conference on Information and Knowledge Management, 2012

Dynamic effects of ad impressions on commercial actions in display advertising.

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei

Proceedings of the 21st ACM International Conference on Information and Knowledge Management, 2012

Measuring dynamic effects of display advertising in the absence of user tracking information.

Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei

Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, 2012

Marketing campaign evaluation in targeted display advertising.

Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei

Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, 2012

2011

Measuring the effectiveness of display advertising: a time series approach.

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null

Proceedings of the 20th International Conference on World Wide Web, 2011

2009

Knowledge sciences in services automation: Integration models and perspectives for service centers.

Ram Akella, Zuobing Xu, Joel Barajas, Karla L. Caballero Espinosa

Proceedings of the IEEE Conference on Automation Science and Engineering, 2009

2007

Reconstructing ivus images for an accurate tissue classification.

Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Josefina Mauri, Petia Radeva

Proceedings of the VISAPP 2007: Proceedings of the Second International Conference on Computer Vision Theory and Applications, Barcelona, Spain, March 8-11, 2007, 2007

2006

In-Vivo IVUS Tissue Classification: A Comparison Between RF Signal Analysis and Reconstructed Images.

Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Neus Salvatella, Petia Radeva

Proceedings of the Progress in Pattern Recognition, 2006

2005

Angle Images using Gabor Filters in Cardiac Tagged MRI.

Joel Barajas, Jaume Garcia-Barnes, Francesc Carreras, Sandra Pujadas, Petia Radeva

Proceedings of the Artificial Intelligence Research and Development, 2005