Jihoon (Jay) Kim

According to our database, Jihoon (Jay) Kim authored at least 5 papers between 2017 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers.

Jihoon (Jay) Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun

Telematics Informatics, 2022

2020

Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism.

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim

Online Inf. Rev., 2020

2018

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands.

Joe Phua, Jihoon (Jay) Kim

Telematics Informatics, 2018

2017

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention.

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim

Telematics Informatics, 2017

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat.

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim

Comput. Hum. Behav., 2017