Jia-Yi Fan

According to our database, Jia-Yi Fan authored at least 1 paper in 2021.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2021

Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands.

Jia-Yi Fan, Yan-Qiao Lu, Qi-Xing Qu, Li Zhang

Proceedings of the 8th International Conference on Information Technology and Quantitative Management, 2021